Jar*
       
     
  Website Homepage
       
     
  Logos
       
     
  Business Cards
       
     
  Mobile App Design: Account Status
       
     
  Website Design
       
     
Website-5.jpg
       
     
Website-10.jpg
       
     
Website-6.jpg
       
     
  Mailed Recovery Code Packet
       
     
  Mobile App Design: Login
       
     
  Letterhead
       
     
  Tote Bag
       
     
Jar*
       
     
Jar*

A branding and graphic identity study for a cloud-based personal computer backup company.


The branding is crafted to be friendly but slightly cheeky - the graphic identity is designed to be simple, clean, and inviting. In personal computer backup market, customers who interact with the brand are normally already anxious or frustrated as they has often just suffered a large data loss or computer crash. As a result, the branding and graphic identity tries to be as frictionless and straight-forward as possible.


The company offers one product: personal device backup. The product works by creating encrypted virtual copies of each of your devices and stores them in a secure cloud. Upon the crash or loss of a device, the data can be accessed from any other device already on the plan. To restore device information, users must use a code generated by the products software that is physically mailed to the customer when they sign-up for the service. The company prides itself on this two-factor level of verification. We designed the entire thing: from the app, to the website, to business cards and stationary - all designed to be perfectly cohesive.

  Website Homepage
       
     

Website Homepage

  Logos
       
     

Logos

  Business Cards
       
     

Business Cards

  Mobile App Design: Account Status
       
     

Mobile App Design: Account Status

  Website Design
       
     

Website Design

Website-5.jpg
       
     
Website-10.jpg
       
     
Website-6.jpg
       
     
  Mailed Recovery Code Packet
       
     

Mailed Recovery Code Packet

  Mobile App Design: Login
       
     

Mobile App Design: Login

  Letterhead
       
     

Letterhead

  Tote Bag
       
     

Tote Bag