BrandZap
George Little
Its 2024. Forms are dead. Get started here.
The VFX Insiders Podcast shines a spotlight on the intricate world of visual effects and filmmaking, engaging listeners through insightful interviews with diverse professionals from the VFX community. The brand's graphic identity, encapsulating a logo, podcast album cover, and website, mirrors the podcast's informative yet entertaining essence with a nod to vintage flair and whimsical illustrations.
In an industry where tools and equipment play pivotal roles, the branding cleverly incorporates three-dimensional illustrations of these essential elements, immersing the audience in the behind-the-scenes magic of movie production. The design also pays homage to the podcast's geographical roots, blending inspirations from Arizona's landscapes with Los Angeles's iconic settings to create a backdrop that resonates with the VFX community's core.
To ensure cohesion with the host company, Cedarleaf VFX, the podcast's branding borrows elements like the Bahnscrift font, a hallmark of Cedarleaf VFX, and a carefully selected color palette. This strategic alignment ensures that while VFX Insiders Podcast stands out as an engaging platform for VFX enthusiasts, it remains unmistakably part of the Cedarleaf family.
The two font faces selected offer two different, yet complementary tones. Bahnschrift is a contemporary fontface and is the official logo font of Cedarleaf VFX. Farm New, on the other hand, offers a softer, more relaxed, retro feeling to help balance the brand.
Strategic Advising in Design, Marketing, & Creative Direction.
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